uCandie

uCANDIES ARE TO DIE FOR

Defy Agency conceived and executed this series of short vignettes for American Legacy Foundation’s Truth Campaign, a national tobacco prevention counter-marketing campaign for youth and young adults.

 

In this series, we explored the ramifications of a new product; “uCandie” (a candy that will blow you up) has on cute and cuddly characters.

 

EPISODE 1 – SWEET COMPANY

EPISODE 2 – CANDY ROYAL

EPISODE 3 – CANDY SCIENCE

EPISODE 4 – MASKED

EPISODE 5 – PINK

EPISODE 6 – FACTORY